Earlier this year, we had the opportunity to attend the Macedonia2025 Summit — an international platform bringing together leaders, innovators, and changemakers to discuss the future of business, tech, and economic development in Southeast Europe.

Representing avilo at the summit was about listening, connecting, and contributing to conversations around digital growth, innovation, and smart technology adoption. We returned with valuable insights that reinforced our focus: the future of business is digital, and it works best when it’s built around real people and their needs.

1. Digitalization Still Feels Complex for Many Businesses

Business leaders understand the importance of digitalization, but the path forward often feels unclear. What tools should they invest in? How do they integrate into current systems? Who manages it?

These are the exact questions we aim to answer through our solutions at avilo. Whether it's Washd for industrial laundry or Evinity360 for benchmarking digital maturity, we focus on building tools that are effective, intuitive, and don’t demand a technical background to use.

2. Strong Partnerships Accelerate Progress

A key takeaway from the summit was the impact of collaborative growth. Many of the most impactful initiatives we heard about were built through partnerships—between companies, sectors, and even countries.

Our own journey has shown us the value of co-creation. Some of our best improvements have come directly from conversations with our clients. Practical feedback leads to meaningful upgrades, and those relationships help shape better tools.

3. Our Tools Sparked Real Conversations

It was motivating to see how interested attendees were in the work we do at avilo. From Washd’s automation capabilities to the insights Evinity360 offers, people were genuinely curious about how these tools fit into day-to-day business operations.

We appreciated the thoughtful questions about adoption, ease of use, and long-term impact. These are the kinds of discussions that help us grow and build with purpose.

Why Events Like Macedonia2025 Matter

Being present at events like this keeps us connected to what businesses are thinking about right now. The summit created space for meaningful dialogue around entrepreneurship, innovation, and digital development in the region.

We also had the chance to meet other teams working hard to solve complex challenges—and that kind of exchange helps keep us sharp and inspired.

We left the summit encouraged and focused. Our goal remains the same: create technology that helps businesses run better—tools that are useful, accessible, and thoughtfully built.

Whether you're managing laundry logistics or evaluating your company’s digital maturity, we’re here to help. And if you’re exploring new ways to improve operations through technology, we’d love to hear from you.

Learn more at avilo.no